Masa&Boz
 
 

SERVICES

Building trust depends on clear purpose, smart strategy, and definitive action. It requires recognizing all the people and groups your company affects and focusing on serving their interests, not just your firm’s.

We work as an extension of your team and act with the right specialists at the right time to realize your vision. 

 
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Analytics Translation
Understanding the what, why and when of your brand, employees and customers.  

 
  • Data consolidation

  • Data normalization 

  • Customer transactional data

  • Data analytics

  • Interview analytics

  • Website analytics

  • Research reports

  • Client and employee surveys

  • Global brand tracker surveys

  • Competitive analysis

  • CRM data 

  • Data governance

  • Customer privacy policy

  • Reporting

 

Vision sharpening
Setting the course for your organization.

  • Goal setting 

  • Purpose, vision, mission definition 

  • Positioning

  • Brand and product architecture

  • Benchmarking KPIs

  • Rapid Brand Prototyping™

 

 
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Culture Transformation
Motivating your team and planning the activities to realize your vision.

  • Brand guidelines

  • Brand playbook

  • Foundational messaging

  • Team integration and motivation 

  • Collateral and video 

  • Project management

  • Resource allocation 

 
 

Revenue Generation
Creating the empathetic, marketing feedback loop to increase sales. 

  • Customer experience mapping

  • Partner specialist search 

  • Digital media planning

  • Content strategy

  • Creative direction, art direction, design, writing

  • Website development

  • App development

  • EO / SEO management

  • QA / User Experience testing

  • Landing pages - for inbound leads and insights feedback

  • Email marketing system

  • Product innovation 

  • ML / AI application

 
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