Masa&Boz
 
 

We work as an extension of your team and act with the right specialists at the right time to realize your vision. 

Analytics Translation > Vision Sharpening > Culture Transformation > Revenue Generation

 
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Analytics Translation > 

Understanding the what, why and when of your brand, employees and customers.  

 
  • Data consolidation

  • Data normalization 

  • Customer transactional data

  • Data analytics

  • Interview analytics

  • Website analytics

  • Research reports

  • Client and employee surveys

  • Global brand tracker surveys

  • Competitive analysis

  • CRM data 

  • Data governance

  • Customer privacy policy

  • Reporting

 

Vision sharpening >

Setting the course for your organization.

  • Goal setting 

  • Purpose, vision, mission definition 

  • Positioning

  • Brand and product architecture

  • Benchmarking KPIs

  • Rapid Brand Prototyping

 

 
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Culture Transformation >

Motivating your team and planning the activities to realize your vision.

  • Brand guidelines

  • Brand playbook

  • Foundational messaging

  • Team integration and motivation 

  • Collateral and video 

  • Project management

  • Resource allocation 

 
 

Revenue Generation >

Creating the empathetic, marketing feedback loop to increase sales. 

  • Customer experience mapping

  • Partner specialist search 

  • Digital media planning

  • Content strategy

  • Creative direction, art direction, design, writing

  • Website development

  • App development

  • EO / SEO management

  • QA / User Experience testing

  • Landing pages - for inbound leads and insights feedback

  • Email marketing system

  • Product innovation 

  • ML / AI application

 
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