Remember what’s important.



Our Role

Masa&Boz was hired to work with the founders of Aura to realize their vision - to disrupt the $150 million digital photo frame industry by applying Machine Vision to an antiquated category. 

What We Did

We collaborated with their technologists, designers, sales and marketing teams to focus their target user, rename their category (Smart Home Decor), and develop an efficient digital marketing strategy. Through a series of workshops, we helped focus, motivate and enable their team to act in unison. Our strategy reminded their audiences to ‘Remember What’s Important.’



The Outcome

From digital picture frame to the antidote to social media. While many social media platforms are not trusted by consumers, our focus on life’s important things and Aura’s ambient, i.e. non-addictive experience, truly helps bring families closer. Sales has more than doubled in the last one-and-a-half years.

 “They were rigorous, objective and brought the magic out of us. No egos.”

- Dr Abdur Chowdury, CEO, Aura Digital Picture Frames